Serving the Marketing Research Needs of West Georgia and East Alabama Since 1976
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Who We Are
Data Associates is a Columbus, Georgia marketing research firm that has developed an outstanding reputation in West Georgia and East Alabama for its creative research and reliable field and interviewing services since its inception in 1976.

Our Services
Among the services that Data Associates offers:

  • Focus Group Recruitment
  • Mystery Shops
  • Intercepts
Raymond B. Gonzalez, Ph.D.
One of the co-founders, Dr. Gonzalez is Data Associates’ senior researcher, with nearly 30 years of experience in the dynamics of public opinion and marketing research. Dr. Gonzalez holds advanced graduate degrees from the University of Southern Mississippi.

Scott E. Buchanan, Ph.D.
Dr. Buchanan holds an undergraduate degree from the University of Georgia and advanced degrees from both Auburn University and the University of Oklahoma. A native of the West Georgia region, Dr. Buchanan has an insiders perspective on the greater Columbus area.